In 2020, Los Angles County will pilot an online interactive sample ballot. This experience will allow voters the freedom to mark their ballots using their own internet-enabled devices. Voters will then be able to use these sample ballot selections to instantly fill out their official ballot and cast their vote securely at a voting center during the election.
In collaboration with IDEO, Smartmatic, and Votem, my responsibility as Lead UX Designer was to improve the “user experience and accessibility” of an existing (version 1) ballot prototype design. User Research data from IDEO informed my design direction.
My primary concern was creating clear user flows and adhering to WCAG and Election Assistance Commission (EAC) standards as best as possible.
Rapid, lo-fi sketching and mapping revealed a few key areas where there were opportunities for click reduction, reduced onboarding steps, and a clearer path to complete the ballot marking process.