Everyone Counts’ white-label online voting platform was designed to satisfy the needs of clients in both the public and private sectors. As UX Design Director, I built the user experience with a focus on accessibility using guidelines from the Elections Assistance Commission and WCAG. This took into account visual design, language, and UX functional criteria.

The Challenge

Previously, the online voting platform was stuck in a legacy state. The platform was originally designed for a voting kiosk and needed a layout which was device agnostic.

Accessibility Research

In 2002 the Election Assistance Commission (EAC) was founded as a result of the HelpAmerica Vote Act (HAVA). In 2015, the EAC released Voluntary Voting System Guidelines 1.1(VVSG). These guidelines were adopted by the EAC for the certification of voting systems. I crafted a UX VVSG Accessiblity Style Guide which clearly highlighted design specifications reflected in this documentation. These principles were baked into our core voting products.

Wireframes (mobile-first approach)


The online voting product has supported a variety of private and public sector clients. Fewer help desk support requests and faster time-to-completion analytics have been attributed to the responsive layout and clear navigation. The streamlined design allows the product to seamlessly adapt to client customizations without sacrificing accessible features.


IA, UX, UI, User Research, Wireframing, Copywriting